CRM system for a car reseller

Client

Major car reseller looking to update their CRM system

A major car reseller used an open-source customer relationship management (CRM) system to process their leads. Together with another software engineering vendor, they added custom functionality and integrated the CRM with their lead generation website.

Problem

Low-performing app slowed down business operations

The client turned to Syberry to improve the system's performance and develop additional functionality for their CRM and website. Their goal was to automate steps in the sales process, making their business more efficient.

Solution

Custom solution that automates the sales process

In several months, we drastically improved the system's performance by updating the CRM’s core and refactoring the most problematic parts of the code. We also developed new functionality and automated the entire second-hand car acquisition process, from website form submission to contract signing.

Now, the client’s sales managers can use the system for the entire workflow. To acquire clients, they generate and send affiliate links to potential clients and partners. When managers receive lead forms inside the CRM, the information is always standardized, even if the request was submitted on a third-party website. To contact the customer, managers no longer have to call or leave voicemails; email, text message, and voicemail generation is automated. When managers contact the client, they negotiate the price, close the deal, and sign the contract, which is then stored in the system.