CASE STUDY
Mobile app for vehicle sales on the move
From web to mobile: How we helped a leading US automaker empower sales teams in the field
Tech stack/tools we used: JavaScript, TypeScript, React Native, Redux, Expo, Google Maps, Apple Maps
- $10
billion yearly revenue
- 30,000
employees
- 150,000
vehicles sold yearly
- 20
weeks to deliver the MVP
- 100%
automated app testing
Client
Leading automotive manufacturer with a custom sales platform
Our client, one of the top vehicle manufacturers in the United States, has traditionally used a web application to enable sales reps to identify high-potential clients, close deals, and document interactions. This application has worked well… when reps are at their desks in their offices.
Problem
Lack of mobile access for sales teams on the go
But the most effective sales reps are rarely at their desks. In automotive sales, face-to-face interactions are key to closing large-scale deals, which means sales teams need to be able to travel widely, without worrying about connectivity on the go. Unfortunately, the existing web app was difficult to use on tablets and phones, limiting productivity in the field. Our challenge was to translate the app’s essential functionality into a user-friendly mobile experience.
Solution
Hybrid mobile app that brings the sales platform anywhere
In just 20 weeks, Syberry delivered a fully functional mobile app that empowered sales reps in the field and met the client’s exacting security needs and compliance standards for both Google Play and the App Store. Our approach was grounded in making the app as intuitive and efficient as possible, allowing the sales team to work from anywhere.
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Get in touch to discuss your vision — for your software and your business.
Key features
Boosted Performance
Mobile devices highlighted performance issues that were less noticeable on desktop. Working closely with the client, we enhanced API data retrieval methods and optimized database access, significantly speeding up app performance, both at the desk and in the field.
Instant Authorization
To ensure a seamless transition between platforms, we implemented single sign-on, allowing users to move from web to mobile without logging back in.
Consistent UI/UX
Maintaining a familiar look and feel to the desktop app reps were used to was key to encouraging adoption. By aligning the mobile app’s UI closely with the web version, we minimized the need for training, letting reps hit the ground running.
Automated Quality Assurance
Our team implemented full automated testing, reducing the need for manual QA and lowering production costs. This approach aligned with best practices and ensured that the app was robust, reliable, and ready for the fast-paced sales environment.
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Get in touch to discuss your vision — for your software and your business.